5 Elements of a Strong Near Me SEO Strategy
A near me SEO campaign should contain various elements that can help Google to recognize the location of your business. This includes NAP consistency on the listings and on your website along with a variety of good reviews that serve as a proof of trust for Google's algorithms.
A mobile-friendly website is also essential for near me searches. Many people are searching for local businesses via mobile devices.
Keyword research
Keyword research is the process in which you make a list of terms that people search for when they are looking for your products or services. This list is used to create content that is able to draw targeted traffic. Local SEO is an important element for businesses who wish to be prominently featured in local organic and three-pack results. Being ranked for these search terms can also bring in significant revenue to small businesses.
There are many tools that can help you in locating the best keywords for your company. One of the best is the Keyword Planner, which can provide you with the search terms that are most popular and what competition there is for them. It also provides you with an extensive list of related keywords and suggestions. Another tool that is helpful for finding keywords is Ubersuggest which analyzes competitor websites and suggest related search terms.
While "near me" search results don't typically have large search volumes but they are very effective in bringing qualified visitors to your website. These searches are usually conducted by consumers seeking specific products or services. To rank well in these searches, you need to have accurate citations and ensure that your NAP (name address, phone number) is consistent across all listings and on your website.
Schema Markup
Schema markup is a method to aid search engines in understanding the content on your website. Schema markup lets Google display more comprehensive SERP results by defining who, what where, and when of your website. These features, like rich snippets, knowledge panels, and many more are able to increase brand awareness and click-through rates. Schema markup can be simple to implement and can be implemented page-by-page. To get started, check out the Google Structured Data Markup Helper tool or use a schema markup plugin.
In the case of local SEO, schema markup could be used to provide details about the location of your business along with contact information and opening hours. The information will be displayed in a Google Knowledge Panel, or as a rich snippet of information on the right-hand side of SERPs. This will encourage people, especially those who are close to your business, to come by your physical location.
Other forms of schema markup include rating and review schemas, which can be displayed directly on SERP pages. This is particularly beneficial for websites selling e-commerce products since it allows users the opportunity to review products before making a purchase. This also makes you eligible to earn the Product Badge in Google Images which can draw more people to click your results, and drive traffic to your website. You can also use schema markup in order to create a more enhanced homepage snippet that will appear as a result of a search for the relevant query. This will help you distinguish yourself from the rest and get more clicks.
Mobile-friendly website
Mobile-friendly websites are crucial to the success of any local SEO strategy. The ability to have a mobile-friendly site allows you to reach out to more customers and boost your business's revenues. It also helps your customers enjoy more enjoyable customer experiences by making it easier for them to access the information they need. This includes making a map, increasing the buttons that are clickable and more.
A mobile-friendly site is a site that is compatible with tablets and smartphones. It resizes and reformats images and content so that they can be easily read and navigated on smaller screens. Near me SEO is crucial because Google's algorithm is based on the mobile-friendly nature of a site.
Google's free tool will allow you to determine if your website is mobile friendly. You can also use a CMS like WordPress to create responsive websites that adjust to the screen size. You should also regularly test your website to make sure it's working as intended on mobile devices.
A mobile-friendly site isn't the same as a responsive website. A mobile-friendly website functions the same way across all devices, but responsive mobile websites change their design according to the screen size. This type of responsive design requires more knowledge and a higher budget, but it's the most effective option for businesses looking to ensure an experience that is consistent across all devices.
Backlinks
Backlinks are an excellent way to improve your SEO. Backlinks are hyperlinks that connect one site to another. They are like votes of confidence and improve the credibility of your site. They also aid search engines find your content more quickly. You can build backlinks in different ways, such as directories on the web and press releases. It is essential to focus on links that are of high-quality. If seo consultant near me get backlinks from poor quality websites, it could hurt your SEO.
One of the best ways to gain more backlinks is to write articles that other websites will like to link to. For example, you can write an article about your business and then ask a well-known blogger to link to it. You can also use a tool such as Ahrefs to determine how many backlinks your page has. It takes time to build backlinks but the effort is well worth it.
The addition of backlinks can help you rank higher in "near me" searches. These are extremely specific and are a reflection of bottom-funnel intent. Make sure that your company's details are accurate across listings and your website to increase your chances of ranking.
A mobile-friendly site is also essential to your seo near me strategy. Google provides mobile-friendly websites with a high rank. To ensure that your site is mobile-friendly, you can test your site with Google's free tools.